Training & Managing Brand Ambassadors & Sales Teams
Mall Activations
Street Teams Activations
Supermarket Activations
Roadshows
Pop Up Events
Countrywide
Ascending Agency successfully trained and deployed brand ambassadors for Melanno CC, Acnes C10, and Deep Freeze, creating a seamless and personalized mall activation campaign. By integrating advanced skincare diagnostic technology, we elevated the customer experience, strengthened brand trust, and achieved significant sales growth. This case study highlights the power of combining professional training with innovative technology to deliver exceptional marketing results.
Summary
Ascending Agency was tasked with training and deploying skilled brand ambassadors to represent Melanno CC, Acnes C10, and Deep Freeze during mall activations. These activations were designed to create impactful customer engagement and drive product trials. By incorporating advanced technology for skincare diagnosis, we elevated the campaigns to provide a personalized and memorable experience for consumers, fostering trust and increasing brand loyalty.
Challenge
Each brand faced distinct challenges:
1. Melanno CC: Needed to demonstrate its efficacy in evening out skin tone and boosting radiance.
2. Acnes C10: Required education for consumers on the benefits of its anti-acne solutions.
3. Deep Freeze: Sought to highlight its pain-relief properties for active individuals.
The campaign’s overall objectives were:
1. Train and equip brand ambassadors to effectively communicate product benefits.
2. Ensure personalized consumer engagement to increase trials and purchases.
3. Leverage technology to enhance the consumer experience through accurate skin diagnosis and tailored recommendations.
Solutions
Ascending Agency implemented a three-phase approach to deliver a seamless and impactful campaign:
1. Training of Brand Ambassadors
- Conducted intensive training sessions to familiarize brand ambassadors with each product’s unique selling points, features, and benefits.
- Included role-playing exercises and scenario-based training to prepare ambassadors for live customer interactions.
- Focused on professionalism, product expertise, and persuasive communication skills.
2. Deployment at Mall Activations
- Positioned trained brand ambassadors at high-traffic mall locations to interact directly with consumers.
- Created visually appealing booths for each brand, offering free samples and product demonstrations.
- Utilized interactive customer engagement strategies to foster trust and encourage on-the-spot purchases.
3. Integration of Technology for Skincare Diagnosis
- Installed advanced diagnostic tools at the activations to analyze consumers’ skin types and conditions.
- Provided tailored product recommendations based on diagnosis results, enhancing the consumer experience.
- Positioned the brands as innovative and trustworthy solutions in their respective categories.
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Ascending Agency
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